The Laww Group

A "Next Generation" Sports Marketing/Licensing Agency

About Us

The Laww Group is a sports marketing agency that represents the branding and licensing rights of The Little Athletes® Worldwide Franchise

*An Affiliate of Little Athletes® Worldwide 


The Little Athletes® Worldwide is a “Next Generation” Franchise that brings a game-changing innovation to the infant, toddler, and children's consumer space with the introduction of a Club Brand and premium-sports license that engages, captures, and creates access to a new demographic of athlete consumers.

Thru co-branding partnerships, licensing, and product endorsements the Little Athletes® Worldwide properties are exclusively positioned and uniquely qualified to represent and connect "premium" children's goods and athletic manufacturers brands with consumers ages 0-5 and beyond...

The Little Athletes® Brand market entry point will begin thru a relationship with an athletic apparel and footwear manufacturer interested in greatly expanding their brands market-share in the infant, toddler, and children's consumer space.


A Platnium Partner

David McCutcheon Ceo @ The Laww Group has entered into a strategic partnership with Martin Balhar, Owner @ the FirstBIKE Company.

We are excited to add the The FirstBIKE brand to our portfolio as the official balance bike of Little Athletes® Worldwide.

This innovative and very cool "Next Generation" balance bike makes training wheels a thing of the past as children naturally develop the skill set of biking starting as early as 18 months of age but more importantly this activity product advances a child's active, healthy lifestyle journey starting at earlier years.

Learn More

Click on this link to check out the FirstBIKE balance bikes product line, awards, and videos, then make possibly the best investment of your child's early developmental years.


Little Athletes®

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